![]() Gorgie contains popular supplements like L-Theanine, B6, B12 and biotin - with 150 mg of caffeine, zero sugar and five calories per can. “A year ago I noticed Red Bull is still the number one selling energy drink, and thought ‘what if I combined energy and wellness to make a clean, better-for-you version?’” she said. Michelle Cordeiro Grant, founder of DTC lingerie brand Lively, started formulating the brand last August by using TikTok to taste test recipes with followers. In January, functional energy drink Gorgie hit the market after months of building buzz on social media. Furthermore, energy drinks are the most popular supplements for teens and young adults in the U.S., with the majority of the demographic between men between ages 18 and 34.Ĭoinciding with the interest in better-for-you beverages, new energy drink brands are trying to make a name for themselves in the space by touting what they believe is their own, superior combination of supplements, benefits and taste. Interest in energy drinks was renewed amid the pandemic - with Nielsen reporting in April 2021 that energy beverage sales were up 12% year-over-year to $14.8 billion. The digitally-native energy drink entrants In February, the startup raised $2 million in venture capital after two years of development. Format innovations are also occurring, with VAE Labs touting a spray device that promises to deliver the same amount of caffeine as a cup of coffee. ![]() In March, the mushroom-based functional energy drink Odyssey Elixir raised $6.3 million in Series A funding, following a $1.3 million investment the previous year. ![]() “There’s a rise in people looking for healthier options that still deliver energy, but without extreme levels of caffeine.”Īs a result, these startups are attracting more capital. Until now, this category has been dominated by big brands using a lot of artificial ingredients and sugar, said Ashley Selman, co-founder of functional beverage brand Heywell. ![]() With cleaner ingredient labels and more modern branding, these new brands are trying to bring a wellness flair to the energy drink sector. But younger startups are also trying to disrupt the space with more premium formulas and packaging. *Only the reformulated Bang® Energy drinks have been tested and verified to be gluten-free.In turn, more established beverage companies like Zevia and Buchi are now trying to get into energy drinks. Bang energy drinks are gluten-free and vegan-friendly, so they are perfect for any lifestyle or diet.Bang not only gives you energy, it also contains great ingredients like CoQ10, essential amino acids (EAA Aminos) and the patented Super Creatine - the only form of creatine that is sustainable in liquid for an extended period.Bang energy drinks have ZERO carbohydrates (“carbs”) - this helps avert the blood-sugar spikes so prevalent with other energy products, and avoids empty calories as well.Studies suggest that the caffeine in Bang energy drinks increases mental focus, alertness, endurance and possibly even strength.Bang Cherry Blade Lemonade Energy Drinks deliver a safe, sugar-free, carb-free, crash-free, great-tasting, sustained energy beverage experience.Description Bang Cherry Blade Lemonade Energy Drink
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |